Attraction To 'Do Good' Brands Is Escalating

Whether despite or because of the recession, consumers are more inclined than ever to spend their money with companies and brands that have dedicated themselves to a social purpose, according to new findings from Edelman Worldwide's "goodpurpose Consumer Study."

According to the global survey of 6,000 people in 10 countries, 57% say a brand has earned their business because of its works supporting social causes. Furthermore, 61% say they have purchased a brand that supports a good cause even when it wasn't the cheapest option, and 67% said they would switch brands if another brand of similar quality supported a cause they were interested in.

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