10 years ago Nike had some serious 'social license to operate' issues. They were taking hits from every NGO in town and it created a huge shift in their business.
Now one would be hard pressed to find an organzation making athletic footwear with more rigerious standards and a better vision of the future. They sure aren't perfect, but they have come a long:
"Sustainability is no longer just a values based question. It's a core strategic imperative for any company that intends to thrive and grow in the years ahead."- Nike
Read more: http://www.greenbiz.com/blog/2011/05/12/why-sustainability-reporting-revolutionary#ixzz1MMD4cJ8z
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